Communicating Change

This course is for anyone with responsibility for managing the internal communications around a change programme – particularly those who want to use communications to drive change.

Benefits

A practical course, full of hints and tips, designed to highlight the importance of internal communications and employee engagement during periods of change - from strategy to practical execution.

Objectives

This course will show you how to:

• Approach change from a communications perspective
• Align your strategy to the change objectives
• Broaden your scope of influence
• Get things moving
• Follow 15 steps to successfully communicating change

Outline

Most organisational change programmes fail. This happens for a number of reasons - lack of leadership commitment, poor planning, death by a thousand initiatives. But often it’s a failure to engage the workforce with the change - to get their buy-in. And this usually boils down to poor communication.

This course begins with a look at the conditions for effective change and goes on to explain how effective and involving communications can actually drive the change. Sections include managing the message, creating the infrastructure, harnessing the people and shaping the culture.

Price
CiB members  £315 plus VAT (£370.13)
Non-members £420 plus VAT (£493.50)

Venue: central London (exact venue to be advised)

Feedback
"Really useful grounding and basic comms tools and techniques for communicating change. Great to network with people from other companies. Fantastic willingness to share learning, documents, etc, which will be really useful."

"Content was right for me - although the course is tailored to major change, I could use it in everyday comms and set expectations so that if there was a major change it would be less of a culture shock."

"Excellent. It was very helpful, especially the sections on engagement and key message."

"Excellent. One of the best courses I've been on. The content was really useful. Tutor very engaging."

"Yes, useful to discuss our issues at the beginning of the course to enable any queries to be answered throughout. Interesting to hear examples and case studies from Dave; these can be used in areas I'm currently working on."

"Good mix of brainstorming and lecture and opportunities to discuss challenges of change comms. Will recommend to colleagues."