A hands-on guide to help you develop your account management skills and get the most out of your clients and accounts, whether you work in a corporate or agency role.

Objectives

This course help you to:

• Understand service agreements and briefs
• Use all the practical tools of account management
• Evaluate performance
• Develop great client-handling skills
• Deal with difficult situations

 Outline

What is account management and why is it so important today – the key components of service agreements – account management tools and processes – evaluation – the ideal client relationship – agreeing expectations – working with different personality types – using assertive techniques in difficult situations.

Experience: a minimum of one year’s experience in a corporate or agency role is recommended.

Price:
CiB members £315 plus VAT
non-members £420 plus VAT.

Venue: central London

Tutor biography:

Helen Goodier is an award-winning corporate editor and ex-agency director. She originally joined the publications team at Unilever and was made responsible for global publications, including Unilever Magazine, with which she won a CIB gold award for best corporate magazine. Several years later she moved into the agency world working with Forward Publishing.

There she edited Midland (now HSBC) News and NatWest’s Agenda magazine – which also won a gold award. Latterly she worked as a director for CG Business Communications account-directing many clients including Audi, BT and GSK to mention a few. Helen was also national chairman of CIB from 1998-1999.

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