Benefits:

Gives more confidence to anyone who has to handle press queries or come into contact with the press as part of their role but doesn't necessarily do it on a daily basis.

Objectives:

• Understanding the press – different press, different needs including deadlines, circulation areas, news formats, etc;
• Different roles – an analysis of the role of the company communicator and the journalist;
• Catering for journalists' needs – practical examples of where the company communicator can help or hinder the process;
• Building a working relationship – who do you trust (or mistrust) and why;
• Handling the press – tips on dos and don'ts when talking to journalists;
• Organising press conferences – tips and hints to make them go well.

Price
CiB members  £315 plus VAT (£370.13)
Non-members £420 plus VAT (£493.50)

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