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Training
The web has been around for about 12 years, but the last couple of years have seen more technical innovation than in the previous 10. Some advances have been dubbed ‘web 2.0’. Our tutor aims to distinguish between what’s useful (in a business sense) from what may be fun, but irrelevant. He takes an analytical look at web writing, navigation and design ideas applied to internal and external communication. The group will even gaze into the crystal ball to identify future developments. The day is intended for web content writers and editors, and explores communication benefits rather than dwelling on how these ideas are implemented. There is also plenty to inspire and motivate webmasters and IT practitioners. Our tutor draws on experience and research from recent courses run for international, academic and government bodies, with examples of how new technologies are already making an impact on some pioneering organisations. What does the workshop cover? This day follows on from CiB’s flagship ‘Web writing, editing and usability’ seminar but you don’t need to attend this first. The day is structured as follows:
There are practicals - including an exercise relating to website structure and breaking down tricky web content project. These are just some of the wide range of topics that will be discussed:
As the workshop aims to keep up with the very latest developments, you may find the content varies slightly from that listed, and may be tuned to suit those attending. PLEASE NOTE: Numbers will be limited to ensure that you receive individual attention and that there is plenty of opportunity for interaction. You will need a laptop for the day (we strongly advise you to borrow one if you haven’t got one). Venue Central London Prices CiB members £395 plus VAT, non-members £495 plus VAT (Includes refreshments, lunch and over 50 pages of supporting manual) About the tutor Malcolm Davison is a freelance communication consultant with more than 30 years' blue-chip company and agency experience. He started his career as a computer programmer at Barclays Bank before moving into marketing and PR. He has authored several books on business computing topics. For eight years he was publications editor with building materials manufacturer the Redland Group, and helped keep staff informed in 40 countries. He designed the group’s corporate website and worked on the intranet. He has since designed and project- managed many websites including the Federation of European Industrial Editors Associations, for which he was awarded a 'Diploma of Honour'. He is a national council member and a Fellow of the British Association of Communicators in Business (CiB), a member of the Chartered Institute of Marketing (CIM), and he is also a licentiate member of the British Institute of Professional Photographers (BIPP). © Copyright CiB |