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Course: Web writing, editing and usability 24 June
Published: Mon, 07 May 2007, 17:00
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Web writing, editing and usability
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This one-day seminar (9.00am to 5.00pm) is conducted by two leading tutors in this field - Malcolm Davison and Diana Railton. It offers the latest thinking on writing for the web and the best advice on how to communicate effectively.
By the end of the course, participants will be able to approach online writing with more confidence, improve the readability of online text and set corporate editorial standards. They will also appreciate why wider aspects - such as design, navigation and usability - are an integral part of the writing process. The course includes:
Analysing online writing for structure, style and effect
How to get the message across - two writing strategies
A look at why some websites work, and others don’t
Recognising key criteria necessary to maintain high corporate standards
Saving the readers’ time and stimulating feedback
How to improve readability through design, layout and typography
Adapting material from news media and other printed sources
Practical exercises
Making a checklist of professional guidelines.
PLEASE NOTE: Numbers will be limited to ensure that you receive individual attention. You will need a laptop for the course (we strongly advise you to borrow one if you haven’t got one).
Venue
Central London
Prices
CiB members £415 plus VAT (£487.63)
Non-members £520 plus VAT (£611)
To book or to register an interest please send your name, address, email address and telephone number to sue@cib.uk.com or fax your details to 0870 121 7601.
Feedback from delegates on previous web seminars:
"The course surpassed my expectations. I have had my eyes opened to the variety of approaches to web publishing and the vibrancy and practical importance of the debates taking place in the industry."
"Excellent. Great tutors. Having 'heard it from the experts' I will feel more confident when advising clients on web copy and online publications."
"Really enjoyed the course - I'm a bit of a novice to web writing and this has really made me think about the structure and content of what to write. Useful in taking forward ideas to change our intranet in a more dynamic way."
"This course met all of my objectives and more. The tutors were very knowledgeable, encouraged questions and were very supportive. My confidence has increased and I have learnt so much that I can't wait to put it into action."
"I've learned lots of new tips that I am sure will have an instant impact on my web writing skills. Well worth the trip from Aberdeen!"
About the tutors
Malcolm Davison and Diana Railton have run this course together for nearly 10 years. Whereas both have backgrounds in corporate communications, Malcolm focuses on web usability issues and Diana on applied linguistics. Their work is based on constant research into this rapidly developing field. People from many leading organisations in the public and private sectors have attended this course.
Malcolm Davison
Malcolm is a freelance web communication consultant with more than 20 years' blue-chip company and agency experience.
He started his career as a computer programmer at Barclays Bank before moving into marketing and PR and later becoming publications editor for the Redland Group.
Malcolm has advised many clients on internet and intranet issues, including the Ministry of Defence, the European Commission, the United Nations in Geneva and the Royal Bank of Scotland. Over the past six years he has judged web sites and email newsletters entered in CiB and FEIEA award competitions.
He is also European operations director of IndustryMailout.co.uk, which specialises in corporate email distribution.
Diana Railton
Diana is managing director of DRCC.
She is a very experienced writer and editor, with a thorough training in international publishing houses, several awards of communication excellence and a wide range of corporate clients.
Diana has an MA in Applied Linguistics (the study of language in communication) and a postgraduate teaching diploma. She has helped numerous organisations improve their websites and develop detailed web writing style guides.
Previous positions include communications manager for British Telecom's procurement, strategy and network services division, research fellow in communication at Aston University, and editor for publishers Longman and Macdonald.
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