For anyone involved in corporate communication who wants to improve the flow of positive, proactive news.

Benefits

Helps delegates to root out the material that gives life, spark and interest to their corporate newsletters, journals and press releases.

Objectives

to show you how to develop a wider network of contacts, in all departments, at all levels

to help you recognise what makes a story compelling to read, and ways to identify a good story

to help you target your stories to meet your corporate objectives

to help you exploit relevant opportunities of general and topical interest.

Outline

Learn how to produce a wealth of good stories that people will really want to read; build a network of new contacts and motivate them to give you their news; put a positive spin on negative events and convince your company or client that “no comment” is never enough; how to use different treatments for different stories; achieve a higher hit rate with your press releases; improve picture content; find out about the differing needs of various media types, and more.

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