For internal communication managers who are responsible for managing staff feedback, either to develop new channels or make their existing channels work harder. Also for managers wishing to evaluate the success of their internal communication programmes.
Benefits
A hands-on workshop providing practical tools and approaches, and a good understanding of the pros and cons of different feedback and evaluation routes.
The workshop focuses on designing channels and managing staff feedback/evaluation creatively; it does not include technical training e.g. how to create an electronic database.
Objectives
To understand the various feedback channels and how to develop and manage them
To use staff feedback constructively to improve your communication plans, and provide valuable information to senior managers
To plan and use evaluation techniques that improve your communications activity and support your organisation's broader requirements e.g. for Business Excellence (EFQM) or Investor in People accreditation
To make creative use of your evaluation channels e.g. staff surveys and focus groups
Outline
The pros and cons of different feedback channels: face-to-face, published and e-communication channels; acting on feedback; managing an issues database for your communication planning and upward feedback; different approaches to evaluation; getting rigour into your communications programme; making creative use of the staff survey as a communications opportunity.
Price
CiB members £315 plus VAT (£370.13)
Non-members £420 plus VAT (£493.50)
