Training

Course: Zap up technical and tricky text 10 July
Date of course: 10 July 2008

For anyone writing on dry or difficult topics including science, technology, finance, medicine, insurance, engineering and construction - or anyone who feels their writing style is in need of a boost.

Benefits

Designed to help participants add life, energy and humanity to their copy

Objectives

• to enable you to produce copy that conveys difficult or complicated information in an interesting way
• to help you engage and hold the reader’s attention by writing in a powerful but human style that’s appropriate to the subject, the medium and the readership
• to give you more understanding of the writing process so you can approach even the most daunting or complicated topics with confidence

Outline

Tips and tricks for an easy-to-read writing style; injecting humanity - how the best writers do it and what you can learn from them; write faster and more fluently; dealing with writer’s block; developing your writer’s voice; adding sparkle with metaphors, examples and anecdotes; why telling a good tale never fails.

Price
CiB member £315 plus VAT (£370.13)
Non-member £420 plus VAT (£493.50)

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