Knowledge Bank

The CiB monthly ezineThe following features on better internal communications have appeared in CiB's monthly electronic newsletter, many written by CiB members themselves.

CiB members have access to more, including research materials.

If you would like to receive our free newsletter please go to our electronic newsletter sign-up page.

 

 



Ian Pearson: A futurologist's glimpse of what's to come
Knowledge Bank

Ian PearsonImagine being able to send your handshake and other physical sensations electronically. Science fiction? Not for futurologist Ian Pearson who will be a speaker at CiB's Conference in Chester in May.  Steve Doswell went to meet him:

I spoke to renowned futurologist Ian Pearson on a day when his East Anglian home became a Christmas card scene.

“I’ve just been playing snowballs with the cat – one of the joys of working from home,” he tells me by way of introduction.

It was fitting because it was mid-December, amid the deepest snow locally in 25 years. But also because home-working is a major change to established work patterns and a recurrent theme in Ian’s observations.

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Is Apple about to kill off the newspaper?
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Steve Nichols says that if the rumour mill is true Apple could soon launch a new computer that could herald the death of the printed newspaper. His argument? Just look at what iTunes has done for the delivery of music and video. If you could get great multimedia content on a small handheld computer automatically each day, and for only a few pence or free, would you give up print?

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The communications job market: Only way is up
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xchangeteam logoAs we approach 2010 – the year that economists say will be a time of recovery and recuperation from one of the worst downturns ever - recruitment consultancy Xchangeteam gives a more magnified look at just how it is performing compared with 12 months ago.

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Aviva: How do you host a global 24-hour comms. event?
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Aviva's staff in the Czech Republic took children with ADHD to Prague Zoo.On 2 June 2009 Aviva, the global financial services company, held its “Becoming One Aviva” (BOA) event.

Prior to this date the company had been known by a number of different brands around the world, including Norwich Union, Commercial Union and Hibernian.

The date became known as “BOA Day” - the day all the companies rebranded to Aviva. But how did it engage all its employees around the world? And how did the company utilise its existing comms. channels?

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Change Management - How to Make it Work and Deliver the Benefits
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The western world-view of business can be somewhat simplistically summarised by the "3 P's" - process, people and pounds sterling - a business climate where the "bottom line" is delivered by process - worked by people.

The traditional project approach to change management sees it as a set of tasks that if executed successfully get a result. In other words the typical process-led approach, which has failed so consistently and so spectacularly over the last 20 years!

Frequently the driver for initiating change is financial - and processes are designed and put in place to deliver the financial benefit. However, 70% of the time it just doesn't work!

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Social media finding its uses in communications
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Social media tools are beginning to find favour in internal communications teams, according to a survey run in conjunction with the monthly CiB ezine.

Seventy three per-cent of respondents said they were now using some form of social media.

Typical uses included blogs and user forums, although Twitter and video is beginning to find favour, especially in PR and external comms campaigns.

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Internal communications and ownable truths
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During a presentation at a recent CharityComms seminar, design, branding and communications consultancy Small Back Room launched a brief paper on the links between internal communications, branding and managing change.

With so many internal communications practitioners involved in managing substantial change at this time, they wanted to provide some thoughts that we hoped practitioners would find practical, insightful and helpful.

The paper includes a brief change assessment that practitioners can use to help manage change, as well as guiding principles for developing engaging internal communications strategies. The change assessment can be used by individual practitioners or as a way of bringing a team together to consider how it might manage change.

Small Back Room has now made the paper available for CiB members and ezine readers

>> Download the paper (PDF format)

 
Book Review: International Communications Strategy
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Globalisation and the interactive web are transforming the world of communication beyond recognition. International Communications Strategy is a new book by Silvia Cambié and Yang-May Ooi that examines the cross-cultural challenges facing the communication industry and offers experienced advice.

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How to optimise your images for the web
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This scenario is played out every day in offices around the world. You get a hi-res image sent to you and have to use it in an intranet feature. But how do you get the best out of it and what are the tricks of the trade? Steve Nichols takes a look.

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Creating engaged employees: Four tips for getting surveys completed
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Any good business owner will tell you that employees are more productive and produce a higher quality product when they are happy and fulfilled. But how does one determine whether a group of people are engaged with their work? Employee engagement surveys are one of the best methods for discovering how an employee feels about the work he or she is doing. Colleen Welch takes a look.
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