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The CiB monthly ezineThe following features on better internal communications have appeared in CiB's monthly electronic newsletter, many written by CiB members themselves.

CiB members have access to more, including research materials.

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Creating engaged employees: Four tips for getting surveys completed
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Any good business owner will tell you that employees are more productive and produce a higher quality product when they are happy and fulfilled. But how does one determine whether a group of people are engaged with their work? Employee engagement surveys are one of the best methods for discovering how an employee feels about the work he or she is doing. Colleen Welch takes a look.
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Are your employees engaged or not?
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In their 2008 Q12 Survey of 1,000 employees in Australia, The Gallup Organisation found that 79% of workers were not engaged or were actively disengaged. Gallup estimated this represented a productivity loss to the nation of around $42 billion annually, which can be translated to lower potential profitability at the individual business level.

An engaged employee is passionate about what they do and will drive innovation to move the organisation forward. Actively disengaged employees are unhappy and don't really care who knows it - they will undermine what engaged people are trying to accomplish, says Susan Rochester.

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What do you want your communications to “do”?
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Geoff DaviesGeoff Davies defines the structure of effective communications

In a working life spent writing business communications material, it has not been unusual for me to be asked to provide some copy for, say, a brochure that has already been designed and paginated. Each time something like this has happened, I have thought: why didn’t they ask me to write the copy first, before expending time and money on designing something whose contents they didn’t yet know?

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Engagement: results of Engage Group survey
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'Sharing power, not ‘communicating at’ people, is the most effective way of engaging employees to improve business performance. This is one of the major findings of the largest-ever survey of employee engagement in the UK.  Engage Group commissioned YouGov to survey 23,585 people across Great Britain in October 2008, including 2,500 board-level executives – 2,000 of them from FTSE 500 companies.

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Beginners' guide to Tone of Voice
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Steve NicholsA new phrase has entered the vocabulary of internal communicators over the past few years – Tone of Voice (ToV). It may be a buzz phrase, but ignore it at your peril. If your organisation doesn't have one, it soon will.

But what exactly is ToV? Steve Nichols takes a look at what it is and how you should use it.

Put simply, as far as internal communicators are concerned, a ToV document is a writing guide that helps you reflect the core values of your company or its brand.

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Make your career recession-proof
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Julie BluntTurbulence is life force. It is opportunity. Let's love turbulence and use it for change.
– Ramsay Clark


A recent YouGov poll from the UK’s Trade Union Congress says more than one in ten workers lack confidence in keeping their jobs for the next twelve months. There is a lot of uncertainty out there, but it’s not all ‘doom and gloom’ with some analysts stressing that redundancies are not the answer and that Companies in all sectors could benefit from thinking creatively about how they reward and deploy their employees as alternatives to redundancies. Julie Blunt takes a look.

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Report reveals youngsters write In txt spk and can’t take a phone message
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All publicly-funded education and training should help recession-proof young people by providing them with 'employability skills', according to a report published in February 2009 by the government's skills policy watchdog, the UK Commission for Employment and Skills.

The report finds that although many schools, colleges and universities are preparing their students well for the workplace, provision is patchy and many employers have to spend time and money on new recruits to give them everyday skills, like answering a telephone correctly, or taking a message, how to write reports in English, rather than text-speak, or what a filing cabinet is for.

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Study: Are self-employed communications professionals happier?
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Kate Wilson recently graduated with an MA in Corporate Communication from Sheffield Hallam University. Kate received a CiB prize for her dissertation entitled "Job satisfaction of self-employed communications professionals". The aim of the study was to ascertain whether UK self-employed communications professionals are more or less satisfied with their jobs than when organisationally-employed, and what factors affect their satisfaction.

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What story and strategy have in common
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Running a storytelling workshop recently, I got to thinking why it was that I, as someone whose primary role is in communications strategy, am so obsessed with and evangelical about story, says Thecla Schreuders.

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Employee communication: Measuring the impact on your business
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If you are involved in employee communication then you already know that one of the most important aspects of employee communication today is measurement. But so much of that measurement is focused on whether employees access the tools organisations use to communicate with them.

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