During a presentation at a recent CharityComms seminar, design, branding and communications consultancy Small Back Room launched a brief paper on the links between internal communications, branding and managing change.

With so many internal communications practitioners involved in managing substantial change at this time, they wanted to provide some thoughts that we hoped practitioners would find practical, insightful and helpful.

The paper includes a brief change assessment that practitioners can use to help manage change, as well as guiding principles for developing engaging internal communications strategies. The change assessment can be used by individual practitioners or as a way of bringing a team together to consider how it might manage change.

Small Back Room has now made the paper available for CiB members and ezine readers

>> Download the paper (PDF format)