This course is for anyone with responsibility for managing the internal communications around a change programme - particularly those who want to use communications to drive change.

 Benefits 

A practical course, full of hints and tips, designed to highlight the importance of internal communications and employee engagement during periods of change - from strategy to practical execution.

Objectives

This course will show you how to:

• Approach change from a communications perspective
• Align your strategy to the change objectives
• Broaden your scope of influence
• Get things moving
• Follow 15 steps to successfully communicating change

Outline

Most organisational change programmes fail. This happens for a number of reasons - lack of leadership commitment, poor planning, death by a thousand initiatives. But often it's a failure to engage the workforce with the change - to get their buy-in. And this usually boils down to poor communication.

This course begins with a look at the conditions for effective change and goes on to explain how effective and involving communications can actually drive the change. Sections include managing the message, creating the infrastructure, harnessing the people and shaping the culture.

Price
CiB members  £315 plus VAT
Non-members £420 plus VAT

Venue: central London (near Moorgate)

Next date: tba

Feedback

"Fantastic course! Very useful. I would definitely recommend it to anyone going through change within their organisation."

"Excellent course, delivered brilliantly. This is one of the most useful courses I have ever been on. Hints and tips are useful and resonate with me."

"Great for building confidence. Discussions around personal challenges are really useful. Some great new tips. Some of the things we already do, but good to reinforce that we are moving in the right direction. Would definitely recommend course to other practitioners."

"Loved the content! Very practical examples, ideas and suggestions that are great 'takeaways' and will be useful back at the office. Small number meant it was relaxed and I felt comfortable sharing views."

"David was brilliant - all the information extremely relevant and I enjoyed the input from the other participants. I cannot stress how highly I valued this training."

"Really useful grounding and basic comms tools and techniques for communicating change. Great to network with people from other companies. Fantastic willingness to share learning, documents, etc, which will be really useful."

"Content was right for me - although the course is tailored to major change, I could use it in everyday comms and set expectations so that if there was a major change it would be less of a culture shock."

"Excellent. It was very helpful, especially the sections on engagement and key message."

"Excellent. One of the best courses I've been on. The content was really useful. Tutor very engaging."

"Good mix of brainstorming and lecture and opportunities to discuss challenges of change comms. Will recommend to colleagues."